RCG GLOBAL LUXURY INDEX 2021
The RCG Global Luxury Index ranks world cities on their luxury brand presence. The Index is forged on three pillars of the luxury goods industry: Louis Vuitton, Ferrari, and Rolex. Each brand is a leader in its category and its number of stores can be used as a measuring stick. The exhaustive market research and analysis behind each store’s opening by these leading companies provide a strong indicator of a city’s appetite for luxury goods. Wealth is not the only factor influencing the presence of a luxury brand. Culture play also a key role in the attraction of luxury brands. East Asia has shown a strong taste for luxury goods. This can be partly attributed to cultures that view prosperity favourably.
The RCG Global Luxury Goods Index tracks changes in the ranking over time. Certain cities will see their position as the most luxurious city in the world change. Over time, we see stores open and close. The Index gives a strong indication of how the luxury industry views cities. It can also be used by brands to identify cities where they might open a new store.
Luxury Brand Status Index
| Rank 21 | Change | COUNTRY | CITY | Louis Vuitton | Ferrari | Rolex | Score 21 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Japan | Greater Tokyo | 22 | 3 | 22 | 134 |
| 2 | -1 | USA | New York Metro Area | 17 | 4 | 33 | 133 |
| 3 | 4 | South Korea | Seoul Capital Area | 24 | 1 | 10 | 114 |
| 4 | -1 | China | Shanghai Yangtze River Megalopolis | 14 | 3 | 28 | 108 |
| 5 | -1 | USA | Los Angeles Metro Area | 13 | 4 | 22 | 106 |
| 6 | 0 | UK | Greater London | 10 | 3 | 29 | 93 |
| 7 | -2 | Hong Kong | Hong Kong | 8 | 1 | 50 | 90 |
| 8 | 0 | USA | Miami Metro Area | 11 | 4 | 13 | 89 |
| 9 | 2 | China | Beijing Jingjinji | 10 | 2 | 16 | 72 |
| 10 | -1 | France | Paris | 9 | 1 | 26 | 70 |
| 11 | -1 | Germany | Ruhr metropolitan area | 2 | 2 | 37 | 61 |
| 12 | 0 | Japan | Osaka/ Kobe | 9 | 2 | 7 | 59 |
| 13 | 4 | USA | Las Vegas | 10 | 1 | 5 | 53 |
| 13 | 1 | Italy | Milan | 3 | 2 | 25 | 53 |
| 15 | -2 | Russia | Moscow | 4 | 3 | 11 | 51 |
| 16 | 0 | USA | Chicago Metro Area | 5 | 2 | 14 | 50 |
| 17 | 1 | USA | San Francisco Bay Area | 6 | 2 | 9 | 49 |
| 18 | 5 | China | Chengyu Metropolitan Region | 6 | 2 | 7 | 47 |
| 19 | 0 | Taiwan | Taipei | 6 | 1 | 13 | 45 |
| 20 | -5 | Singapore | Singapore | 4 | 1 | 20 | 44 |
| 21 | 5 | Canada | Toronto | 5 | 2 | 7 | 43 |
| 21 | 3 | Australia | Sydney | 5 | 2 | 7 | 43 |
| 23 | 3 | USA | Dallas | 6 | 1 | 8 | 40 |
| 23 | 1 | Mexico | Mexico City | 5 | 1 | 12 | 40 |
| 25 | 6 | UAE | Dubai | 4 | 1 | 14 | 38 |
| 25 | 6 | USA | Houston | 4 | 2 | 6 | 38 |
| 27 | 4 | Macau | Macau | 7 | 0 | 9 | 37 |
| 28 | -9 | Thailand | Bangkok | 3 | 1 | 16 | 36 |
| 29 | 1 | USA | Washington | 5 | 1 | 6 | 34 |
| 30 | 7 | Turkey | Istanbul | 5 | 1 | 5 | 33 |
| 30 | -9 | Malaysia | Kuala Lumpur | 2 | 2 | 9 | 33 |
| 32 | -10 | Italy | Rome | 4 | 1 | 8 | 32 |
| 33 | 15 | Hawaii | Honolulu | 5 | 1 | 3 | 31 |
| 33 | -2 | China | Guangzhou Pearl River Megapolis | 2 | 2 | 7 | 31 |
| 35 | 17 | Brazil | Sao Paulo | 4 | 1 | 5 | 29 |
| 35 | 5 | Japan | Nagoya | 4 | 1 | 5 | 29 |
| 35 | 2 | USA | Boston | 3 | 1 | 9 | 29 |
| 38 | -3 | Philippines | Manila | 2 | 1 | 12 | 28 |
| 39 | 47 | USA | San Diego | 2 | 2 | 3 | 27 |
| 39 | 6 | Australia | Brisbane | 2 | 2 | 3 | 27 |
| 39 | 4 | Germany | Munich | 2 | 1 | 11 | 27 |
| 39 | 2 | Germany | Frankfurt | 1 | 1 | 15 | 27 |
| 43 | -17 | Australia | Melbourne | 3 | 1 | 5 | 25 |
| 44 | -2 | UAE | Abu Dhabi | 2 | 1 | 8 | 24 |
| 45 | 16 | USA | Saint Antonio | 3 | 1 | 3 | 23 |
| 45 | 0 | Germany | Berlin | 2 | 1 | 7 | 23 |
| 45 | 0 | USA | Detroit | 1 | 1 | 11 | 23 |
| 45 | -1 | Japan | Fukuoka | 3 | 1 | 3 | 23 |
| 49 | 84 | South Korea | Busan | 5 | 0 | 2 | 22 |
| 49 | 8 | China | Jinan/ Qingdao Metropolis | 2 | 1 | 6 | 22 |
| 49 | 3 | USA | Philadelphia | 1 | 1 | 10 | 22 |
| 49 | -1 | Netherlands | Amsterdam | 2 | 1 | 6 | 22 |
| 49 | -1 | Spain | Madrid | 2 | 1 | 6 | 22 |
| 49 | -1 | Italy | Napoli | 2 | 1 | 6 | 22 |
| 49 | -23 | China | Dalian/ Shenyang Metropolitain Region | 3 | 0 | 10 | 22 |
| 56 | -4 | Spain | Barcelona | 2 | 1 | 5 | 21 |
| 56 | -4 | USA | Seattle | 2 | 1 | 5 | 21 |
| 56 | -20 | China | Yangtze River Valley Megalopolis | 2 | 1 | 5 | 21 |
| 59 | 2 | Kuwait | Kuwait City | 2 | 1 | 4 | 20 |
| 59 | -2 | USA | Tampa | 2 | 1 | 4 | 20 |
| 59 | -2 | Canada | Vancouver | 2 | 1 | 4 | 20 |
| 62 | 71 | Taiwan | Kaohsiung | 2 | 1 | 3 | 19 |
| 62 | -5 | Saudi Arabia | Riyadh | 2 | 1 | 3 | 19 |
| 62 | -25 | Indonesia | Jakarta | 3 | 0 | 7 | 19 |
| 65 | 102 | China | Xi'an | 3 | 0 | 4 | 16 |
| 65 | 21 | USA | Portland | 1 | 1 | 4 | 16 |
| 65 | 21 | Israel | Tel Aviv | 1 | 1 | 4 | 16 |
| 65 | 11 | Switzerland | Geneva | 1 | 1 | 4 | 16 |
| 65 | 11 | Saudi Arabia | Jeddah | 1 | 1 | 4 | 16 |
| 65 | 11 | India | Mumbai | 1 | 1 | 4 | 16 |
| 65 | 11 | Panama | Panama City | 1 | 1 | 4 | 16 |
| 65 | 11 | Austria | Vienna | 1 | 1 | 4 | 16 |
| 65 | 11 | Switzerland | Zurich | 1 | 1 | 4 | 16 |
| 65 | 5 | Portugal | Lisbon | 1 | 1 | 6 | 18 |
| 65 | 5 | Chile | Santiago | 1 | 1 | 6 | 18 |
| 65 | 5 | USA | Denver | 1 | 1 | 4 | 16 |
| 65 | 5 | UK | Manchester | 1 | 1 | 4 | 16 |
| 65 | 5 | USA | Phoenix | 1 | 1 | 4 | 16 |
| 65 | -1 | Germany | Hamburg | 1 | 1 | 6 | 18 |
| 65 | -1 | South Africa | Johannesburg | 1 | 1 | 6 | 18 |
| 65 | -1 | India | New Delhi | 1 | 1 | 6 | 18 |
| 65 | -1 | Germany | Stuttgart | 1 | 1 | 6 | 18 |
| 65 | -4 | Greece | Athens | 1 | 0 | 14 | 18 |
| 65 | -13 | USA | Atlanta | 2 | 1 | 2 | 18 |
| 73 | 3 | Poland | Warsaw | 1 | 1 | 5 | 17 |
| 86 | 17 | Argentina | Buenos Aires | 1 | 0 | 11 | 15 |
| 86 | 17 | China | Xiamen | 1 | 1 | 3 | 15 |
| 86 | 0 | Belgium | Antwerp | 1 | 1 | 3 | 15 |
| 86 | 0 | New Zealand | Auckland | 1 | 1 | 3 | 15 |
| 86 | 0 | Denmark | Copenhagen | 1 | 1 | 3 | 15 |
| 86 | 0 | Canada | Montreal | 1 | 1 | 3 | 15 |
| 86 | 0 | Australia | Perth | 1 | 1 | 3 | 15 |
| 86 | 0 | Czech Republic | Prague | 1 | 1 | 3 | 15 |
| 86 | -10 | Belgium | Brussels | 1 | 1 | 3 | 15 |
| 86 | -10 | South Africa | Cape Town | 1 | 1 | 3 | 15 |
| 86 | -10 | Bahrain | Manama | 1 | 1 | 3 | 15 |
| 86 | -16 | Taiwan | Taichung | 1 | 1 | 3 | 15 |
| 98 | 69 | Luxembourg | Luxembourg City | 1 | 1 | 2 | 14 |
| 98 | 69 | Sweden | Stockholm | 1 | 1 | 2 | 14 |
| 98 | 38 | USA | Salt Lake City | 1 | 1 | 2 | 14 |
| 98 | 5 | Switzerland | Basel | 1 | 1 | 2 | 14 |
| 98 | 5 | France | Bordeaux | 1 | 1 | 2 | 14 |
| 98 | 5 | Romania | Bucharest | 1 | 1 | 2 | 14 |
| 98 | 5 | France | Cannes | 1 | 1 | 2 | 14 |
| 98 | 5 | Morocco | Casablanca | 1 | 1 | 2 | 14 |
| 98 | 5 | USA | Columbus | 1 | 1 | 2 | 14 |
| 98 | 5 | Qatar | Doha | 1 | 1 | 2 | 14 |
| 98 | 5 | Italy | Florence | 1 | 1 | 2 | 14 |
| 98 | 5 | Japan | Hiroshima | 1 | 1 | 2 | 14 |
| 98 | 5 | Switzerland | Lausanne | 1 | 1 | 2 | 14 |
| 98 | 5 | USA | Orlando | 1 | 1 | 2 | 14 |
| 98 | 5 | Japan | Sapporo | 1 | 1 | 2 | 14 |
| 98 | 5 | France | Toulouse | 1 | 1 | 2 | 14 |
| 98 | 5 | Italy | Verona | 1 | 1 | 2 | 14 |
| 98 | -12 | USA | Austin | 1 | 1 | 2 | 14 |
| 98 | -12 | Venezuela | Caracas | 0 | 1 | 6 | 14 |
| 98 | -12 | China | Hachang Megalopolis | 2 | 0 | 6 | 14 |
| 98 | -12 | Monaco | Monaco | 1 | 1 | 2 | 14 |
| 98 | -12 | Italy | Turin | 1 | 1 | 2 | 14 |
| 120 | 6 | Italy | Bari | 1 | 1 | 1 | 13 |
| 120 | 0 | Lebanon | Beirut | 1 | 1 | 1 | 13 |
| 120 | 0 | UK | Birmingham | 1 | 1 | 1 | 13 |
| 120 | 0 | Colombia | Bogota | 1 | 1 | 1 | 13 |
| 120 | 0 | Hungary | Budapest | 1 | 1 | 1 | 13 |
| 120 | 0 | Canada | Calgary | 1 | 1 | 1 | 13 |
| 120 | 0 | UK | Edinburgh | 1 | 1 | 1 | 13 |
| 120 | 0 | South Korea | Jeju | 3 | 0 | 1 | 13 |
| 120 | 0 | UK | Leeds | 1 | 1 | 1 | 13 |
| 176 | 2 | Japan | Okayama | 1 | 0 | 2 | 6 |
| 176 | 2 | Aruba | Oranjestad | 1 | 0 | 2 | 6 |
| 176 | 2 | Italy | Padova | 1 | 0 | 2 | 6 |
| 176 | 2 | Japan | Shizuoka | 1 | 0 | 2 | 6 |
| 176 | 2 | USA | St. Louis | 1 | 0 | 2 | 6 |
| 176 | 2 | Italy | Venice | 1 | 0 | 2 | 6 |
| 176 | -9 | Mexico | Guadalajara | 1 | 0 | 2 | 6 |
| 176 | -9 | France | Saint Tropez | 1 | 0 | 2 | 6 |
| 176 | -73 | China | Hefei | 1 | 0 | 2 | 6 |
| 176 | -112 | USA | Birmingham | 1 | 0 | 2 | 6 |
| 198 | Italy | Massa | 1 | 0 | 1 | 5 | |
| 198 | China | Nanning | 1 | 0 | 1 | 5 | |
| 198 | Mexico | Santiago de Queretaro | 1 | 0 | 1 | 5 | |
| 198 | Japan | Wakayama | 1 | 0 | 1 | 5 | |
| 198 | 81 | South Korea | Daejeon | 1 | 0 | 1 | 5 |
| 198 | 59 | Thailand | Phuket | 1 | 0 | 1 | 5 |
| 198 | 9 | Kazakhstan | Almaty | 1 | 0 | 1 | 5 |
| 198 | 9 | USA | Aspen | 1 | 0 | 1 | 5 |
| 198 | 9 | Brazil | Brazilia | 1 | 0 | 1 | 5 |
| 198 | 9 | Brazil | Goiania | 1 | 0 | 1 | 5 |
| 198 | 9 | Switzerland | Gstaad | 1 | 0 | 1 | 5 |
| 198 | 9 | Saint Barthelemy | Gustavia | 1 | 0 | 1 | 5 |
| 198 | 9 | South Korea | Gwangju | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Hamamatsu | 1 | 0 | 1 | 5 |
| 198 | 9 | Finland | Helsinki | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Kagoshima | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Kanazawa | 1 | 0 | 1 | 5 |
| 198 | 9 | Ukraine | Kiev | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Kitakyushu | 1 | 0 | 1 | 5 |
| 198 | 9 | Austria | Kitzbuhel | 1 | 0 | 1 | 5 |
| 198 | 9 | France | Lille | 1 | 0 | 1 | 5 |
| 198 | 9 | France | Marseille | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Niigata | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Okinawa | 1 | 0 | 1 | 5 |
| 198 | 9 | Italy | Palermo | 1 | 0 | 1 | 5 |
| 198 | 9 | USA | Palm Springs | 1 | 0 | 1 | 5 |
| 198 | 9 | Mexico | Puebla | 1 | 0 | 1 | 5 |
| 198 | 9 | New Zealand | Queenstown | 1 | 0 | 1 | 5 |
| 198 | 9 | Netherlands | Rotterdam | 1 | 0 | 1 | 5 |
| 198 | 9 | USA | Sacramento | 1 | 0 | 1 | 5 |
| 198 | 9 | Dominican Republic | Santo Domingo | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Sendai | 1 | 0 | 1 | 5 |
| 198 | 9 | Austria | Slazburg | 1 | 0 | 1 | 5 |
| 198 | 9 | Switzerland | St. Moritz | 1 | 0 | 1 | 5 |
| 198 | 9 | Taiwan | Tainan | 1 | 0 | 1 | 5 |
| 198 | 9 | Japan | Takamatsu | 1 | 0 | 1 | 5 |
| 198 | 9 | China | Zhengzhou | 1 | 0 | 1 | 5 |
| 198 | -20 | France | Courchevel | 1 | 0 | 1 | 5 |
| 198 | -20 | Brazil | Curitiba | 1 | 0 | 1 | 5 |
| 198 | -20 | Ireland | Dublin | 1 | 0 | 1 | 5 |
| 198 | -20 | Canada | Edmonton | 1 | 0 | 1 | 5 |
| 198 | -20 | Vietnam | Hanoi | 1 | 0 | 1 | 5 |
| 198 | -20 | USA | Nashville | 1 | 0 | 1 | 5 |
| 198 | -20 | France | Nice | 1 | 0 | 1 | 5 |
| 198 | -20 | Norway | Oslo | 1 | 0 | 1 | 5 |
| 198 | -20 | Brazil | Porto Alegre | 1 | 0 | 1 | 5 |
| 198 | -20 | Russia | Sochi | 1 | 0 | 1 | 5 |
| 198 | -95 | France | Strasbourg | 1 | 0 | 1 | 5 |
| 246 | 2 | Australia | Cairns | 1 | 0 | 0 | 4 |
| 246 | 2 | France | Deauville | 1 | 0 | 0 | 4 |
| 246 | 2 | Japan | Koriyama | 1 | 0 | 0 | 4 |
| 246 | 2 | Morocco | Marrakesh | 1 | 0 | 0 | 4 |
| 246 | 2 | Japan | Nara | 1 | 0 | 0 | 4 |
| 246 | 2 | Bahamas | Nassau | 0 | 0 | 4 | 4 |
| 246 | 2 | South Korea | Ulsan | 1 | 0 | 0 | 4 |
| 246 | -39 | Jordan | Amman | 1 | 0 | 0 | 4 |
| 246 | -39 | Belgium | Bruges | 1 | 0 | 0 | 4 |
| 246 | -39 | Brazil | Campina | 1 | 0 | 0 | 4 |
| 256 | 6 | Sri Lanka | Colombo | 0 | 0 | 3 | 3 |
| 256 | 1 | Mauritius | Port Louis | 0 | 0 | 3 | 3 |
| 256 | -8 | Egypt | Cairo | 0 | 0 | 3 | 3 |
| 259 | 20 | Tunisia | Tunis | 0 | 0 | 2 | 2 |
| 259 | 3 | Andorra | Andorra la Vella | 0 | 0 | 2 | 2 |
| 259 | 3 | Brazil | Belo Horizonte | 0 | 0 | 2 | 2 |
| 259 | 3 | India | Chennai | 0 | 0 | 2 | 2 |
| 259 | 3 | Guatemala | Guatemala City | 0 | 0 | 2 | 2 |
| 259 | 3 | Bermuda | Hamilton | 0 | 0 | 2 | 2 |
| 259 | 3 | Pakistan | Karachi | 0 | 0 | 2 | 2 |
| 259 | 3 | India | Kolkata | 0 | 0 | 2 | 2 |
| 259 | 3 | Peru | Lima | 0 | 0 | 2 | 2 |
| 259 | 3 | Costa Rica | San Jose | 0 | 0 | 2 | 2 |
| 259 | 3 | Iran | Tehran | 0 | 0 | 2 | 2 |
| 259 | 3 | Libya | Tripoli | 0 | 0 | 2 | 2 |
| 259 | 3 | Liechtenstein | Vaduz | 0 | 0 | 2 | 2 |
| 259 | -2 | Cayman Islands | George Town | 0 | 0 | 2 | 2 |
| 259 | -2 | Malta | Valletta | 0 | 0 | 2 | 2 |
| 259 | -81 | Guam | Tumon | 0 | 0 | 2 | 2 |
| 275 | British Virgin islands | Road Town | 0 | 0 | 1 | 1 | |
| 275 | 4 | Kazakhstan | Astana | 0 | 0 | 1 | 1 |
| 275 | 4 | Paraguay | Asuncion | 0 | 0 | 1 | 1 |
| 275 | 4 | USA | Atlantic City | 0 | 0 | 1 | 1 |
| 275 | 4 | Serbia | Belgrade | 0 | 0 | 1 | 1 |
| 275 | 4 | Slovakia | Bratislava | 0 | 0 | 1 | 1 |
| 275 | 4 | Italy | Brescia | 0 | 0 | 1 | 1 |
| 275 | 4 | Colombia | Cali | 0 | 0 | 1 | 1 |
| 275 | 4 | Russia | Ekaterinburg | 0 | 0 | 1 | 1 |
| 275 | 4 | Gibraltar | Gibraltar | 0 | 0 | 1 | 1 |
| 275 | 4 | Cyprus | Limassol | 0 | 0 | 1 | 1 |
| 275 | 4 | Slovenia | Ljubljana | 0 | 0 | 1 | 1 |
| 275 | 4 | Colombia | Medellin | 0 | 0 | 1 | 1 |
| 275 | 4 | Uruguay | Montevideo | 0 | 0 | 1 | 1 |
| 275 | 4 | Vanuatu | Port Vila | 0 | 0 | 1 | 1 |
| 275 | 4 | Ecuador | Quito | 0 | 0 | 1 | 1 |
| 275 | 4 | Iceland | Reykjavik | 0 | 0 | 1 | 1 |
| 275 | 4 | Dominica | Roseau | 0 | 0 | 1 | 1 |
| 275 | 4 | Jersey | Saint Helier | 0 | 0 | 1 | 1 |
| 275 | 4 | Antigua and Barbuda | Saint John's | 0 | 0 | 1 | 1 |
| 275 | 4 | El Salvador | San Salvador | 0 | 0 | 1 | 1 |
| 275 | 4 | Bulgaria | Sofia | 0 | 0 | 1 | 1 |
| 275 | 4 | Italy | Udine | 0 | 0 | 1 | 1 |
| 275 | -13 | Barbados | Bridgetown | 0 | 0 | 1 | 1 |
| 275 | -13 | Saint Lucia | Castries | 0 | 0 | 1 | 1 |
| 275 | -13 | Fiji | Suva | 0 | 0 | 1 | 1 |
| 275 | -18 | Cyprus | Nicosia | 0 | 0 | 1 | 1 |
| 275 | -68 | US Virgin Islands | Charlotte Amalie | 0 | 0 | 1 | 1 |
| 275 | -68 | USA | Tucson | 0 | 0 | 1 | 1 |
| 275 | -68 | Mongolia | Ulaanbaatar | 0 | 0 | 1 | 1 |
| 275 | -68 | Japan | Utsunomiya | 0 | 0 | 1 | 1 |
| 275 | -131 | Australia | Adelaide | 0 | 0 | 1 | 1 |
| 275 | -131 | China | Fuzhou | 0 | 0 | 1 | 1 |
| 308 | -29 | Greece | Corfu | 0 | 0 | 0 | 0 |
| 308 | -29 | Pakistan | Lahore | 0 | 0 | 0 | 0 |
| 308 | -29 | Kenya | Nairobi | 0 | 0 | 0 | 0 |
| 308 | -29 | Laos | Vientiane | 0 | 0 | 0 | 0 |
| 308 | -60 | Japan | Oita | 0 | 0 | 0 | 0 |
| 308 | -101 | China | Wenzhou | 0 | 0 | 0 | 0 |
METHODOLOGY
All the data were taken from the official websites of Louis Vuitton, Ferrari, and Rolex in December 2020.
Cities have been grouped into their largest denomination (economic areas or metropolitan areas) as per government definitions.
Points were attributed according to the store count in each city. Any error in the number of stores and dealerships can be attributed to miscounts, errors on the company’s official website, or delays in updating information on the website.
Stores that were temporarily closed received points, but those labeled ‘’permanently closed’’ were not.
Louis Vuitton stores were given 4pts, Ferrari dealerships 8pts, and Rolex resellers 1pt.