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RCG GLOBAL LUXURY INDEX 2021

The RCG Global Luxury Index ranks world cities on their luxury brand presence. The Index is forged on three pillars of the luxury goods industry: Louis Vuitton, Ferrari, and Rolex. Each brand is a leader in its category and its number of stores can be used as a measuring stick. The exhaustive market research and analysis behind each store’s opening by these leading companies provide a strong indicator of a city’s appetite for luxury goods. Wealth is not the only factor influencing the presence of a luxury brand. Culture play also a key role in the attraction of luxury brands. East Asia has shown a strong taste for luxury goods. This can be partly attributed to cultures that view prosperity favourably.

 The RCG Global Luxury Goods Index tracks changes in the ranking over time. Certain cities will see their position as the most luxurious city in the world change. Over time, we see stores open and close. The Index gives a strong indication of how the luxury industry views cities. It can also be used by brands to identify cities where they might open a new store.

Luxury Brand Status Index

Rank 21ChangeCOUNTRYCITYLouis VuittonFerrariRolexScore 21
11JapanGreater Tokyo22322134
2-1USANew York Metro Area17433133
34South KoreaSeoul Capital Area24110114
4-1ChinaShanghai Yangtze River Megalopolis14328108
5-1USALos Angeles Metro Area13422106
60UKGreater London1032993
7-2Hong KongHong Kong815090
80USAMiami Metro Area1141389
92ChinaBeijing Jingjinji1021672
10-1FranceParis912670
11-1GermanyRuhr metropolitan area223761
120JapanOsaka/ Kobe92759
134USALas Vegas101553
131ItalyMilan322553
15-2RussiaMoscow431151
160USAChicago Metro Area521450
171USASan Francisco Bay Area62949
185ChinaChengyu Metropolitan Region62747
190TaiwanTaipei611345
20-5SingaporeSingapore412044
215CanadaToronto52743
213AustraliaSydney52743
233USADallas61840
231MexicoMexico City511240
256UAEDubai411438
256USAHouston42638
274MacauMacau70937
28-9ThailandBangkok311636
291USAWashington51634
307TurkeyIstanbul51533
30-9MalaysiaKuala Lumpur22933
32-10ItalyRome41832
3315HawaiiHonolulu51331
33-2ChinaGuangzhou Pearl River Megapolis22731
3517BrazilSao Paulo41529
355JapanNagoya41529
352USABoston31929
38-3PhilippinesManila211228
3947USASan Diego22327
396AustraliaBrisbane22327
394GermanyMunich211127
392GermanyFrankfurt111527
43-17AustraliaMelbourne31525
44-2UAEAbu Dhabi21824
4516USASaint Antonio31323
450GermanyBerlin21723
450USADetroit111123
45-1JapanFukuoka31323
4984South KoreaBusan50222
498ChinaJinan/ Qingdao Metropolis21622
493USAPhiladelphia111022
49-1NetherlandsAmsterdam21622
49-1SpainMadrid21622
49-1ItalyNapoli21622
49-23ChinaDalian/ Shenyang Metropolitain Region301022
56-4SpainBarcelona21521
56-4USASeattle21521
56-20ChinaYangtze River Valley Megalopolis21521
592KuwaitKuwait City21420
59-2USATampa21420
59-2CanadaVancouver21420
6271TaiwanKaohsiung21319
62-5Saudi ArabiaRiyadh21319
62-25IndonesiaJakarta30719
65102ChinaXi'an30416
6521USAPortland11416
6521IsraelTel Aviv11416
6511SwitzerlandGeneva11416
6511Saudi ArabiaJeddah11416
6511IndiaMumbai11416
6511PanamaPanama City11416
6511AustriaVienna11416
6511SwitzerlandZurich11416
655PortugalLisbon11618
655ChileSantiago11618
655USADenver11416
655UKManchester11416
655USAPhoenix11416
65-1GermanyHamburg11618
65-1South AfricaJohannesburg11618
65-1IndiaNew Delhi11618
65-1GermanyStuttgart11618
65-4GreeceAthens101418
65-13USAAtlanta21218
733PolandWarsaw11517
8617ArgentinaBuenos Aires101115
8617ChinaXiamen11315
860BelgiumAntwerp11315
860New ZealandAuckland11315
860DenmarkCopenhagen11315
860CanadaMontreal11315
860AustraliaPerth11315
860Czech RepublicPrague11315
86-10BelgiumBrussels11315
86-10South AfricaCape Town11315
86-10BahrainManama11315
86-16TaiwanTaichung11315
9869LuxembourgLuxembourg City11214
9869SwedenStockholm11214
9838USASalt Lake City11214
985SwitzerlandBasel11214
985FranceBordeaux11214
985RomaniaBucharest11214
985FranceCannes11214
985MoroccoCasablanca11214
985USAColumbus11214
985QatarDoha11214
985ItalyFlorence11214
985JapanHiroshima11214
985SwitzerlandLausanne11214
985USAOrlando11214
985JapanSapporo11214
985FranceToulouse11214
985ItalyVerona11214
98-12USAAustin11214
98-12VenezuelaCaracas01614
98-12ChinaHachang Megalopolis20614
98-12MonacoMonaco11214
98-12ItalyTurin11214
1206ItalyBari11113
1200LebanonBeirut11113
1200UKBirmingham11113
1200ColombiaBogota11113
1200HungaryBudapest11113
1200CanadaCalgary11113
1200UKEdinburgh11113
1200South KoreaJeju30113
1200UKLeeds11113
1762JapanOkayama1026
1762ArubaOranjestad1026
1762ItalyPadova1026
1762JapanShizuoka1026
1762USASt. Louis1026
1762ItalyVenice1026
176-9MexicoGuadalajara1026
176-9FranceSaint Tropez1026
176-73ChinaHefei1026
176-112USABirmingham1026
198ItalyMassa1015
198ChinaNanning1015
198MexicoSantiago de Queretaro1015
198JapanWakayama1015
19881South KoreaDaejeon1015
19859ThailandPhuket1015
1989KazakhstanAlmaty1015
1989USAAspen1015
1989BrazilBrazilia1015
1989BrazilGoiania1015
1989SwitzerlandGstaad1015
1989Saint BarthelemyGustavia1015
1989South KoreaGwangju1015
1989JapanHamamatsu1015
1989FinlandHelsinki1015
1989JapanKagoshima1015
1989JapanKanazawa1015
1989UkraineKiev1015
1989JapanKitakyushu1015
1989AustriaKitzbuhel1015
1989FranceLille1015
1989FranceMarseille1015
1989JapanNiigata1015
1989JapanOkinawa1015
1989ItalyPalermo1015
1989USAPalm Springs1015
1989MexicoPuebla1015
1989New ZealandQueenstown1015
1989NetherlandsRotterdam1015
1989USASacramento1015
1989Dominican RepublicSanto Domingo1015
1989JapanSendai1015
1989AustriaSlazburg1015
1989SwitzerlandSt. Moritz1015
1989TaiwanTainan1015
1989JapanTakamatsu1015
1989ChinaZhengzhou1015
198-20FranceCourchevel1015
198-20BrazilCuritiba1015
198-20IrelandDublin1015
198-20CanadaEdmonton1015
198-20VietnamHanoi1015
198-20USANashville1015
198-20FranceNice1015
198-20NorwayOslo1015
198-20BrazilPorto Alegre1015
198-20RussiaSochi1015
198-95FranceStrasbourg1015
2462AustraliaCairns1004
2462FranceDeauville1004
2462JapanKoriyama1004
2462MoroccoMarrakesh1004
2462JapanNara1004
2462BahamasNassau0044
2462South KoreaUlsan1004
246-39JordanAmman1004
246-39BelgiumBruges1004
246-39BrazilCampina1004
2566Sri LankaColombo0033
2561MauritiusPort Louis0033
256-8EgyptCairo0033
25920TunisiaTunis0022
2593AndorraAndorra la Vella0022
2593BrazilBelo Horizonte0022
2593IndiaChennai0022
2593GuatemalaGuatemala City0022
2593BermudaHamilton0022
2593PakistanKarachi0022
2593IndiaKolkata0022
2593PeruLima0022
2593Costa RicaSan Jose0022
2593IranTehran0022
2593LibyaTripoli0022
2593LiechtensteinVaduz0022
259-2Cayman IslandsGeorge Town0022
259-2MaltaValletta0022
259-81GuamTumon0022
275British Virgin islandsRoad Town0011
2754KazakhstanAstana0011
2754ParaguayAsuncion0011
2754USAAtlantic City0011
2754SerbiaBelgrade0011
2754SlovakiaBratislava0011
2754ItalyBrescia0011
2754ColombiaCali0011
2754RussiaEkaterinburg0011
2754GibraltarGibraltar0011
2754CyprusLimassol0011
2754SloveniaLjubljana0011
2754ColombiaMedellin0011
2754UruguayMontevideo0011
2754VanuatuPort Vila0011
2754EcuadorQuito0011
2754IcelandReykjavik0011
2754DominicaRoseau0011
2754JerseySaint Helier0011
2754Antigua and BarbudaSaint John's0011
2754El SalvadorSan Salvador0011
2754BulgariaSofia0011
2754ItalyUdine0011
275-13BarbadosBridgetown0011
275-13Saint LuciaCastries0011
275-13FijiSuva0011
275-18CyprusNicosia0011
275-68US Virgin IslandsCharlotte Amalie0011
275-68USATucson0011
275-68MongoliaUlaanbaatar0011
275-68JapanUtsunomiya0011
275-131AustraliaAdelaide0011
275-131ChinaFuzhou0011
308-29GreeceCorfu0000
308-29PakistanLahore0000
308-29KenyaNairobi0000
308-29LaosVientiane0000
308-60JapanOita0000
308-101ChinaWenzhou0000

METHODOLOGY

All the data were taken from the official websites of Louis Vuitton, Ferrari, and Rolex in December 2020.

Cities have been grouped into their largest denomination (economic areas or metropolitan areas) as per government definitions.

 Points were attributed according to the store count in each city. Any error in the number of stores and dealerships can be attributed to miscounts, errors on the company’s official website, or delays in updating information on the website.

Stores that were temporarily closed received points, but those labeled ‘’permanently closed’’ were not.

Louis Vuitton stores were given 4pts, Ferrari dealerships 8pts, and Rolex resellers 1pt.

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